SOSIOLINGUISTIC

USING SLOGAN ON FACEBOOK STATUS BY TEENAGER TO BECOME ATTRACTIVE THE READER WHEN IT UPDATED

 

"LITERATURE REVIEW"

1.      The Language varieties in Sociolinguistics

Sociolinguistics is the study of language phenomenon which is related by society or social aspect. It supported by (chaika,1982:1) that “Study the relationship between language and society is called sociolinguistic”. sociolinguistic is the study of the ways people use language in social interaction. The sociolinguist concerned with the stuff of everyday life: how you talk your friends, family, and teacher, etc. in sociolinguistics, we can study all about language and language variation.

Language may refer either to the specially systems of communication or to a specific instance of such a system of complex. According to Richards, Schmidt, Kendricks and Kim (2002:294), “language is the system of human communication which consists of the structured arrangement of sounds (or their written representation) into larger units”. Without it, human being would not speak each other.

Variety is a set of linguistics forms used under specific social circumstances, with a distinctive social distribution. Many varieties in language, there are Register, Dialect, Codes and Style.

Registers are sets of language items associated with discrete occupational or social groups. In linguistics, a register is a variety of a language used for a particular purpose or in a particular social setting.

ž  Jargon is special technical vocabulary associated with a specific area of work or interest.

ž  Slang or colloquial speech is describing words or phrases that are used instead of more everyday terms among younger speakers and other groups with special interests.

Dialect is the collection of attribute (phonetic, phonological, syntactic, morphological, semantics) that make one group of speakers of the same language.

ž  Regional dialect is the distinct form of a language spoken in certain geographical.

ž  Social dialect is a variety of speech associated with a particular social class or occupational area group within a society.

Codes divided into following categories;

•         Diglossia

•         Bilingualism

•         Multilingualism

•         Code Switching

•         Code Mixing

Figure of Language varieties

Language

.

codes

Varieties

register

dialect

Style

Slang

Slogan

Jargon

Written

spoken

Facebook

News Paper

Reklame

advertising

Film-ing

 

2.      The Nature of Slogan

The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm"cry"). Slogan is a recognition tool that consists of smart phrases and expressions that function as a form   of   recognition   for   the   brand,   organizational   image,   campaign   theme   or marketing communication image. 

A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience.

According to kamus Besar Bahasa Indonesia (2003:1080) slogan is a word or phrase that is usually short, memorable and has a fascination for the reader. slogan can be used for religious motives, politics, etc.

The slogan has the following characteristics:

      It is a statement on the speciality of the product, service or expression

      It is worth repeating.

      It is important for the audience to remember it.

      It is easy to remember.

3.      The Beginning of Facebook

Way back in early 2004 Mark Zuckerberg gave birth to Facebook, then at thefacebook.com. At that time Mark Zuckerberg was a sophomore at Harvard University. The name for Facebook came from the publications that some colleges pass out to students at the beginning of the year to help students get to know each other better, called a Facebook.

In the beginning there was Harvard and only Harvard. Facebook was created as a way for Mark Zuckerberg and other Harvard students to keep in touch over the Internet and get to know each other better. Facebook became so popular, in just a matter of months, that is was soon opened to other colleges. By the end of the following year it was also open to high schools. The year after that it was opened to the general Internet public.

On January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users up to now.

4.      Slogan and Facebook

The active users of facebook are almost the world resident without looking the age. Many various kind of language varieties used on Facebook. One of it is slogan as the part of register. Slogan written or updated on facebook to be attractive in the user’s status, the reader would be curious and comment. That’s the hope of the facebookers

5.      Semantics Relevancy

Semantics is the study of meaning. it is the study of interpretation of signs or symbols as used by agents or communities within particular circumstances and contexts. Within this view, sounds, facial expressions and body language have semantic (meaningful) content, and each has several branches of study. In written language, such things as paragraph structure and punctuation have semantic content; in other forms of language, there is other semantic content.

Slogan has many characters, as found in any where it told slogan has been writing and telling by unique, memorable, etc. It is to become attractive in reading and hearing. Till often made the reader didn’t understand the meaning. Well, here is semantics has the role for slogan. Else, Facebook could be a nice place to express anything of someone feeling, brand marking, product and etc.

CHAPTER III

METHODOLOGY

3.1 Research Setting

A.    Research Design

The method used in this research is Qualitative descriptive. This is caused by the data collected and analyzed descriptively presented. Descriptive study here only described what it is about a variable, symptom or condition. In this study, data collected in the form of words and not in the form of numbers. Therefore, this study used a qualitative approach.

B.     Subject or Participant

The participants of this research are the active user of Facebook. The researcher also as a participant, it caused she is one of the active user of Facebook too.

C.     Time and Place

This research done on the first week of June 2012 and Facebook network link as the place of research.

D.    Data and Source of Data

The Source Data of this research is Written Data. The facts, sociolinguistic data are oral and written data. Oral data is the source of data of the research. Because linguistics and aspects are need the native speaker to be researched by the researcher naturally. But, for this research, the researcher needs the written data to be the source of data. It caused the research done on online media, which is the native speaker expressed their speech noted.

3.2 Techniques and Instrument of collecting data

The Instruments of the research are;

a.       Observation

The researcher as a participant of this research, she used field-note

b.      Interview

The researcher used unstructured interview, she used a list of question

3.3 Data Analysis

a. Observation

This research used observation on facebook link. The researcher would search and rewrite on field-note the sentences of slogan used by users of Facebook through their status on Facebook.

b. Interview

The researcher would like to interview one of Facebook user through Chatting or Direct Message by a list of question on Facebook link.

The list of question:

·         What is slogan based on your own opinion?

·         Do you usually write slogan on your status?

·         Could you tell me the slogan that you usually write on your status? And what does it mean?

·         Why do you use slogan on your status?

CHAPTER IV

FINDINGS AND DISCUSSIONS

A.    Findings

The researcher found the data on many status of Facebook as below:

      Kemaren gU ultah… tapi cowo gU malah ga sempetin waktu buat ngrayain… huft.. Life is a choice

      Hmm. I hate sloww :D

      kurang cepet kurang tanggep…. Capek dech!!

      Love peace and gaullll…^^

      Jangan lah marah jika anda bersalah

No	Text	Co-text	Context
1	Life is a choice	Kemaren gU ultah… tapi cowo gU malah ga sempetin waktu buat ngrayain… huft.. Life is a choice	The updater of this status felt disappointed with her boyfriend. She gift the slogan as she told, it means that she accepted to choose her birthday celebration without her boyfriend.
2	I hate slow	Hmm. I hate sloww :D	The updater said that she derided the one of brand mark. It worked very slowly although in the advertising of that product giving the slogan as same as told. She felt disappointed as the consumer
3	kurang cepet kurang tanggep…. Capek dech!!	-	The updater of this status motivated the reader and himself to do not do the slogan as his statement. It would be nothing. Who is late is the loser.
4	Love, peace and gaullll…^^	-	The updater showed that she felt in the condition as her slogan to motivate herself and the reader; life in love, peaceful, and friendly
5	Janganlah marah jika anda bersalah	-	The updater of this status, tried to remind all the reader that who felt wrong do not angry. It means who angry he was wrong.

B.     Discussion

The researcher identified the sentences grammatically:

      Life is a choice

      I hate sloww              I hate Slow

      kurang cepet kurang tanggep…. Capek dech!!

“Jika anda kurang cepat dan kurang tanggap maka sia-sia”

      Love, peace and gaullll…^^

Love, Peace and pandai bergaul                     friendly

      Jangan lah marah jika anda bersalah

Janganlah anda marah jika anda merasa bersalah